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Twin Japanese partnerships for a company that knows region best

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Both the Japanese and Arab cultures value friendship, honor and a long-term approach to partnerships. For Galadari Brothers, a leading diversified group that has introduced over 30 global brands into the region since it was established over five decades ago, these shared values with Japan’s Komatsu and Mazda have transformed their partnerships into highly successful ventures.

In recent years, Galadari has been awarded multiple times by both Komatsu and Mazda. In 2011, Mazda honored it for being the “Best GCC Distributor Facility and Performance”. Two years later, it received Mazda’s award for “Best Sales Achievement”.

“This strategic partnership with Mazda has been created over the past 40 years on the solid basis of mutual trust and common long-term corporate interests,” says Khaled A. Soliman, Group CEO of Galadari. “Our relationship with Mazda has gone through several phases, but the current one is the strongest because of the excellent strategic synergy we mutually share.”

In 2010, the group’s subsidiary dedicated to Mazda — Galadari Automobiles — underwent restructuring to relaunch the brand and focus on aftersales service. This culminated in the inauguration last year of its new state-of-the-art House of Mazda showroom in Dubai, which will display the 2015 Mazda3, the Mazda CX-5 and the new Mazda6.

“With our new marketing plans and investments aimed at strengthening the Mazda brand in place, I look forward to our continuous endeavours to strengthen our enduring and established partnership,” says Soliman.

The group also nurtures over a 30-year relationship with its other Japanese partner: Komatsu. “Komatsu is another success story for us, and we say this with a lot of pride,” he comments. “They are a genuine partner of ours, and we have worked with them in all parts of the business.”

Galadari Trucks and Heavy Equipment (GTHE), the group’s subsidiary distributing Komatsu, has capitalized on the huge demand for construction equipment in the UAE and ridden it into a leadership position with over 40 percent market share. Komatsu recently awarded GTHE with an “Achievement Award” for the outstanding market share of 2013, as well as the number one seller status in track type tractors worldwide.

“We are growing from strength to strength by expanding our business, opening more branches, invading competitors’ share of the market and providing our customers with the best in aftersales service and training facilities,” says Soliman.